Southeast Asia has transformed into a vibrant hub for fashion, blending cultural heritage with contemporary style, led by trend-savvy influencers at the forefront. From bold and experimental styles to timeless elegance, these influencers are redefining fashion and inspiring millions across the region. Let’s explore the top 10 fashion influencers in Southeast Asia who are making waves and setting trends.
Top 10 Fashion Influencers in Southeast Asia
1. Heart Evangelista (Philippines)
Heart Evangelista is a household name in the Philippines and has become an international fashion icon. Heart’s opulent and sophisticated style has propelled her influence far beyond the screen, reaching the global fashion world. As an actress, painter, and philanthropist, she has crafted a unique style that combines elegance with a touch of extravagance. Whether she’s attending international fashion weeks or showcasing her luxury collaborations on Instagram, Heart’s fashion choices inspire countless followers.
Her Instagram feed is a visual feast of luxury brands, high fashion looks, and glimpses of her life, inspiring fashion enthusiasts to explore their style with boldness and confidence. Heart‘s versatile wardrobe mixes vintage with contemporary pieces, and she’s not afraid to experiment with textures, colors, and intricate designs. For Heart, fashion is not just about the clothes; it’s about self-expression.
2. Pia Wurtzbach (Philippines)
Pia Wurtzbach rose to fame when she won Miss Universe in 2015, and since then, she’s continued to captivate her audience with her graceful and polished style. As one of the Philippines‘ most recognizable faces, Pia frequently collaborates with luxury brands and graces the pages of high-end fashion magazines. Her style effortlessly combines elegance with understated charm, characterized by her love for graceful gowns, streamlined silhouettes, and timeless cuts.
Pia’s style is a masterclass in understated luxury. Her Instagram feed often features collaborations with major beauty and fashion brands, making her a significant trendsetter. Pia’s sophisticated style draws in followers who aspire to emulate her timeless aesthetic, and she continues to influence fashion across Southeast Asia.
3. Anne Curtis (Philippines)
Another prominent figure from the Philippines, Anne Curtis, is celebrated for her ability to blend high-end fashion with accessible pieces. Fans closely watch Anne’s fashion choices as an actress and TV host, admiring her effortlessly chic style. From runway pieces to streetwear, Anne has a way of making every outfit look effortless and approachable.
Anne defines her fashion style with versatility. She’s just as comfortable in a luxury designer gown as in casual, everyday wear. This ability to mix and match high-end fashion with affordable items makes her relatable and influential. Her style encourages followers to embrace both the polished and relaxed sides of fashion, making her one of the Philippines’ top fashion icons.
4. Pyra (Thailand)
Pyra, a Thai pop star, is known for her bold, futuristic, and avant-garde style, which has captivated Southeast Asian fans. Her fashion choices are often experimental, pushing the boundaries of traditional style with a distinct, almost otherworldly aesthetic. Pyra’s unique perspective on fashion comes from her background in music and art, which she fuses to create visually striking looks.
She loves to incorporate metallics, neon colors, and unexpected silhouettes, creating outfits that feel like they’re from another dimension. Her style appeals to those who see fashion as a form of art and expression, inspiring her followers to embrace boldness and creativity. Pyra’s fearless approach to fashion has made her a standout figure in Thailand’s fashion scene, capturing the attention of fans who appreciate her daring style.
Pyra’s Instagram features her inventive wardrobe, each outfit narrating a story and providing insight into her creative vision. She mixes unconventional pieces with futuristic accessories, bringing an experimental edge to her looks. Her love for neon colors, metallic textures, and bold designs sets her apart, allowing her to surprise and inspire her audience continually.
Pyra’s fashion sense resonates with fans who value originality, encouraging them to explore unconventional styles in their wardrobes. As a music artist, she has an added advantage in connecting with her audience on a deeper level, blending visual art and performance. Fashion enthusiasts across Southeast Asia admire her innovative approach, and she has transcended Thailand with her influence. Through her unique style, Pyra inspires others to be unapologetically themselves and push fashion’s boundaries.
5. Edan Lui (Hong Kong)
Edan Lui, a member of Hong Kong’s popular boy band Mirror, has cultivated a following for his music and style. Edan is known for blending classic and modern styles, creating a fashion sense that is both refined and fresh. His looks range from stage-ready outfits to red-carpet sophistication, making him a versatile icon in Hong Kong’s fashion scene.
Edan’s style combines tailored pieces with bold accessories, creating masculine and stylishly refined looks. His influence goes beyond his music, as his fans are captivated by his fashion choices and often emulate his style. As an artist who frequently navigates between music and fashion, Edan’s style represents the perfect balance of tradition and modernity.
6. NaiWen Yang (Taiwan)
NaiWen Yang, a Taiwanese singer and actress, is known for her edgy and rebellious style, which has set her apart as one of Taiwan’s most unique fashion influencers. Often called “Taiwan’s Queen of Rock,” her fashion sense reflects her bold personality, featuring leather jackets, statement accessories, and dramatic makeup. NaiWen’s style appeals to fans who embrace individuality and aren’t afraid to go against the grain.
Her looks blend rock-inspired elements with high-fashion touches, creating a powerful image that resonates with her audience. NaiWen’s fearless approach to style encourages followers to see fashion as a form of self-expression rather than just a trend. Her rebellious attitude is evident in her wardrobe choices, where she combines unconventional pieces to create edgy and inspiring looks.
On Instagram, NaiWen shares her dynamic outfits, which often include dark colors, metallic details, and bold patterns. Her style emphasizes creativity and independence, encouraging fans to step outside traditional fashion norms. She usually incorporates leather and denim into her looks, using these elements to create daring yet cohesive outfits. Her fans appreciate her ability to pull off high-energy, rock-inspired styles that feel authentic to her personality. NaiWen’s influence goes beyond fashion, as she promotes a message of self-confidence and breaking boundaries. By celebrating her unique persona through fashion, she inspires others to embrace their style unapologetically. NaiWen has become a trailblazer in Taiwan’s fashion scene, inspiring a new generation of fashion enthusiasts to embrace bold, statement-making styles.
7. Jasmine Sokko (Singapore)
Jasmine Sokko, Singapore’s masked electronic music artist, has a style as unique as her sound. Jasmine embraces an androgynous and futuristic aesthetic, often incorporating bold colors, metallic textures, and unconventional silhouettes into her look. Her fashion choices reflect her music’s electronic vibes and her persona as an artist who embraces individuality.
Jasmine’s signature look has made her an icon in Singapore, inspiring her followers to explore gender-neutral and experimental styles. Her distinctive use of color and texture has established her as one of Southeast Asia’s most innovative fashion influencers, bridging the worlds of music and fashion freshly and excitingly.
8. Off Jumpol Adulkittiporn and Gun Atthaphan Phunsawat (Thailand)
Off Jumpol Adulkittiporn and Gun Atthaphan Phunsawat are two of Thailand’s most famous actors and are known for their style as much as their talent. This dynamic duo, known for their roles in the hit Thai drama The Trainee, has captured the hearts of young fans with their clean-cut, minimalistic looks. Off and Gun’s fashion sense is rooted in simplicity, emphasizing tailored pieces and understated elegance.
They often choose monochromatic outfits with subtle accessories, which add to their charm and make their style approachable. Their ability to look effortlessly stylish has made them icons in Thailand’s youth fashion scene, where minimalism is becoming increasingly popular. Off and Gun embodies a sleek, sophisticated style that resonates with fans who prefer a polished and refined aesthetic.
On social media, they share looks that range from casual streetwear to formal, well-tailored outfits, inspiring fans to embrace simple yet elegant fashion. Their influence is significant among young fans who admire their ability to look sharp without relying on bold or flashy elements. Off and Gun’s minimalist style promotes a sense of maturity and confidence, encouraging fans to focus on quality over quantity in their wardrobes.
They characterize their style with muted colors, clean lines, and a focus on fit, showcasing the power of well-chosen basics. The duo’s appeal extends beyond Thailand, as their style resonates with Southeast Asian followers who value classic and minimalistic fashion. With their impeccable taste and effortless style, Off and Gun have become significant style icons, embodying a timeless and sophisticated look.
9. Hadri Hashim (Malaysia)
In Malaysia, Hadri Hashim is a fashion influencer known for his expressive style and creative approach to fashion. As a fashion entrepreneur, Hadri frequently incorporates traditional Malaysian elements into his wardrobe, blending cultural heritage with modern trends. His fashion sense reflects his creativity and individuality, which resonate strongly with his followers.
Hadri’s wardrobe celebrates Malaysian culture, featuring intricate batik patterns, sarongs, and contemporary pieces that showcase Malaysia’s fashion heritage. His commitment to local styles and fabrics makes him a prominent figure in Malaysia’s fashion scene, inspiring others to embrace their roots and showcase their culture through fashion.
10. Trickie Lopa (Philippines)
Trickie Lopa, co-founder of Art Fair Philippines, has a fashion style that mirrors her artistic background. Known for her eclectic and colorful fashion sense, Trickie frequently experiments with bold colors, patterns, and unconventional silhouettes. Her looks reflect her personality—vibrant, unique, and unapologetically expressive.
Trickie’s style choices are perfect for those who love color and enjoy mixing different aesthetics. She inspires her followers to approach fashion playfully, viewing each outfit as an artistic expression. By blending art with fashion, Trickie has carved a niche for herself in the Philippine fashion scene, proving that style is just as much about personality as it is about clothing.
Discover Southeast Asia’s Fashion Icons Leading the Trends
The top fashion influencers of Southeast Asia are more than just trendsetters; they are symbols of creativity, individuality, and cultural pride. Each brings a unique style that resonates deeply with their followers, from Heart Evangelista’s elegance to Jasmine Sokko’s futuristic edge. As the fashion scene in Southeast Asia continues to evolve, these influencers will undoubtedly keep inspiring and leading the way for fresh trends and styles. Their distinct fashion identities and strong social media presence make them powerful voices in the industry. With their influence, they encourage audiences to explore new styles, embrace cultural elements, and celebrate fashion as a form of personal expression, solidifying Southeast Asia’s place on the global fashion map.
