Leona is a junior fashion blogger who focuses on recreating "high-fashion" looks using only high-street and affordable retail brands. She documents her attempts to build a professional wardrobe on an entry-level salary, sharing tips on where to find the best sales. Her writing is perfect for young men and women transitioning from college life to their first "real" corporate job. She believes that personal style is about creativity and confidence rather than the price tag on a label.